What makes a beer stand out from the hundreds of others on the shelf? A new study from Quad’s Accelerated Marketing Insights group suggests that packaging plays a critical role in guiding consumer choices in the craft beer category. The research, conducted at Ray’s Wine & Spirits in Wauwatosa, WI, used eye-tracking glasses to monitor 61 participants as they browsed two full beer walls. In total, the shoppers encountered 474 different craft beer options. After the shopping session, each pa...